Maximizing Holiday Sales Using In-Store Data

Pandemic, or no pandemic - there are tremendous efforts invested by retailers during the holidays, especially BFCM – BlackFriday, Cyber Monday. It is considered the main shopping period, starting on Friday after Thanksgi

SHOPTALK 2022 – 5 sessions you don't wanna miss

The agenda is really filled with everything retailers want and need to know, by some of the world’s most experienced field leaders. In fact, it may seem a bit challenging to pick the right session without missing out

LEADERSHIP, STRATEGY, AND THE ROAD AHEAD

A rare one-on-one interview with Shai Raiten, CEO of Weezmo | A rare one-on-one interview with Shai Raiten, CEO of Weezmo

Adapting brand loyalty as a result of the pandemic

As the retail industry grows both online, offline, and amongst competition, the need for retailers to offer loyalty programs increases. This is especially true in a post-pandemic world in which the way brick-and-mortar

The New Way to Measure Campaign Success

Connecting digital marketing to offline outcomes for retailers Connecting digital marketing to offline outcomes for retailers