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Pandemic, or no pandemic - there are tremendous efforts invested by retailers during the holidays, especially BFCM – BlackFriday, Cyber Monday. It is considered the main shopping period, starting on Friday after Thanksgiving, all the way to Monday.

What happens on that Tuesday following? The planning period for next year’s BFCM.

We’d like to make the entire BFCM planning, and execution cycle successful for you, and therefore, collected some valuable information to do just that.

$6.3 billionUSD BFCM sales in 2021  

30% of all retail sales occur from Black Friday to Christmas, with millennials, and female shoppers, being the biggest spenders.1

This year’s online holiday shopping season kicked off earlier, with retailers such as Amazon and Target rolling out Black Friday deals beginning in October.2 

According to Shopify, the COVID-19 pandemic prompted a massive shift in how we shop and how merchants get their goods into the hands of customers. Their store owners collectively made $6.3 billion USD in sales globally between Black Friday and cyber Monday. This amounts to a 23% increase from 2020.

But holiday shoppers who also visit physical stores, and leave more money in the cash registers than those who plan to shop online!3

The essential 2022 BFCM preparations- connect online to offline

Retailers run marketing campaigns on a range of platforms. These are ‘budget hungry’ but help expand the reach, engagement, and ultimately sales.  A successful and solid campaign strategy is integrating both online and offline data.  It is essential, especially when trying to capture millennials and female shoppers. 1

In fact, combining the online and offline worlds is key to understanding the entire customer journey throughout the whole year and specifically for BFCM.

Your marketing campaign will have to stand out – but how?

Advertising around Black Friday is a challenge. Given the marketing overload and noise during that period, many retailers struggle to stand out, and to shoppers, all ads look the same.

Access your in-store data

Understanding shopper behavior and spending habits is the key to personalization. With 80%4 of purchases taking place in-store, an in-depth analysis of shopper behavior is difficult, and retailers often rely on their eCommerce data only. By connecting in-store data, you have an opportunity to get a deep understanding of spending habits and behaviors.

Does it sound too complex to execute?

Not really.

Weezmo’s got you covered.

Using Weezmo’s engagement solution retailers can now access in-store and online sales data, and target customers based on actual behavior. This includes loyalty, spending, and the risk of churn. Great for BFCM, as well as all year round.

The AI technology enables truly personalized communication on multiple channels while targeting your customers intelligently.

Weezmo’sinnovations make the offline measurements just as simple.  And, by helping you uncover the in-store transactions in relation to the online marketing activities, you make smarter offers to each customer and drive more sales.

Make sure your customers return to YOUR store for BFCM 2022, by keeping your brand on their minds – all year round. you are on top of their mind!

1 eCommerce News, and Spendmenot

2 Bigcommerce

3 Tidio

4 eMarketer

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