MANDALAY BAY, LAS VEGAS ; MARCH 27-30, 2022

With travel bans being lifted, thousands of retail professionals are coming together to network and shoptalk in Las Vegas.  Weezmo is thrilled to take an active part, meeting and conducting live demos of our solution throughout the week.

The agenda is really filled with everything retailers want and need to know, by some of the world’s most experienced field leaders. In fact, it may seem a bit challenging to pick the right session without missing out on another.

To be of some assistance, here is a short recap and some highlights of sessions that speak about data, and customer journey across the different omnichannel. We at Weezmo think they are notable, helping visitors get their feet wet:

MARCH 28 at 9:15am — 9:55am; Session 2

Leveraging Omnichannel Data Effectively

“The average consumer now uses stores, online and mobile throughout their shopper journey, making the path to purchase more complex. Through a series of conversations, executives from retailers and brands will share how they’re collecting and combining data across channels, and how they’re using these insights to create a cohesive omnichannel shopping experience.” Session managed by: Steve Miller, SVP, Strategy, eCommerce, & Analytics, DICK'S Sporting Goods;  Natalie Mackey, Co-Founder & CEO of The Glow Concept, Winky Lux; Edward Park, CEO of Americas & Head of Global E-Commerce; and Lovisa Monisha De La Rocha, Partner, Bain & Co. (Interviewer)

MARCH 28 at 10:00am — 10:40am; Session 3

Building Better Customer Experiences Through Data-Driven Insights

“Brands and retailers have an abundance of first- and third-party data at their fingertips. This session will explore how industry leaders are effectively collecting, analyzing and acting on insights from this data to improve their offering and build a better customer experience.” Barkha Saxena, Chief Data Officer, Poshmark; Jim Ferolo, Chief Information Officer, Maui Jim; Jennie Weber, SVP Experience Design & Insights, Best Buy; and Vanessa Larco, Partner, New Enterprise Associates (Interviewer).

MARCH 28 at 2:20pm — 3:00pm; Session 4

Measuring Marketing Effectiveness

“This interactive workshop will offer a framework for assessing marketing KPIs in today's complex landscape. Attendees will learn about modern marketing effectiveness metrics and how best to select the optimal metric for the goals of a specific campaign.” Session is led by Angela Clark, EVP of Digital, of True Religion.

MARCH 29 at 8:30am — 9:10am; Session 1

Benchmarking My Ecommerce Capabilities

“Ecommerce spending continues to grow by double digits and is forecast to cross the $1 trillion threshold in the US in 2022. Retailers and brands must therefore ensure their digital capabilities are state-of-the-art. This workshop will give attendees a framework for assessing how their digital capabilities stack up, and for prioritizing features ranging from personalization and curbside pickup to realtime online and in-store product availability.” The session is led by Jamie Dooley, Partner, The Partnering Group

MARCH 29 at 1:50pm — 2:30pm; Session 4

Redefining the Physical Store Experience

“Accelerated by the spike in ecommerce, the purpose and role of stores is changing, as are the factors that motivate consumers to shop one versus another. This session will feature three companies introducing new store formats, experiences and services that complement their online offerings in order to attract shoppers and keep them coming back.” Session is led by Marc Mastronardi, EVP & Chief Stores Officer, Macy's; Ben Kaufman, Co-Founder & CEO, CAMP; Mike LaVitola, Co-Founder & CEO, Foxtro; and Melissa Gonzalez, Founder & CEO, The Lionesque Group, an MG2 Company (Interviewer)

We hope you enjoy these sessions and that we helped highlight some of the more relevant sessions for you.  

Make sure to drop by our booth. We’d love to demonstrate how to bring these ideas into life with Weezmo's platform.

Meet us a booth #10044

*All session information is originally posted on the ShopTalk site